The house of SLEEQ
Olive roots. Liquid gold.
A hair-care house from Dubai, built on one stubborn belief: the ritual should be short, honest, and made for the climate you actually live in.
by Suha
"I made SLEEQ because 'good enough for Gulf hair' kept meaning neither."
Everything here started in a Dubai bathroom with hard water, 90% humidity and a shelf of imported products formulated for a climate none of us live in. Serums that surrendered by noon. Oils that behaved like frying oil. Routines with eleven steps and no results.
SLEEQ is the routine I wished existed: three steps, honest ingredients, and shine you can check your reflection in. Formulated here, tested here, priced in dirhams — with delivery that doesn't make you do maths.
— Suha
What we stand on
Four promises. Zero asterisks.
Formulated for the Gulf
Hard water, real humidity, actual sun. Every formula is built and tested for the climate outside your window — not a lab in a colder country.
Short rituals, long results
Three steps. Cleanse, treat, style. If a product doesn't earn a place on your shelf, it doesn't get made.
Honest ingredients
Olive squalane, cold-pressed argan, rosemary, silk proteins — present in working amounts. Silicone-free, sulfate-free, cruelty-free.
No games at checkout
AED prices up front. Free UAE delivery, always. Cash on delivery. A 30-day swap if your hair disagrees.