01
Cleanse
Wash day, minus the drama. A low-foam cream cleanse that respects your scalp and disrespects buildup.
Shop cleanse — from AED 95
Founder-formulated · Dubai
Hair that holds the light.
Olive-gold rituals built for Gulf humidity, hard water and higher standards. No miracle promises — just hair that gossips about you, in a good way.
✦ Free UAE delivery · Rituals from AED 75
4.9 ★2,300+ ritual reviews*
The Ritual
Three steps. Zero filler.
02
Treat
Where the shine gets manufactured. Oils, masks and overnight serums doing quiet, expensive-looking work.
Shop treat — from AED 14003
Style
Heat protection, hold and second-day insurance. Everything between the mirror and the compliment.
Shop style — from AED 85
Save AED 96The whole routine
The Full Ritual
All three steps in one olive-and-gold box — Cleanse, Treat and Style for less than the sum of their parts.
AED 399 AED 495
Unbox it
The receipts
Drag it. We'll wait.
Six weeks of the full ritual — cleanse, treat, style — and light starts behaving differently around you. Slide the handle and watch the shine switch on.
Start your six weeks*Demo visual — real client before/afters go here.
Find your ritual
Your hair, diagnosed in 20 seconds.
Three questions. No email demanded. Just the shelf your hair would pick for itself.
Bestsellers
The ones your hair has heard about
Inside the bottle
Grown, not invented.
i.
Olive squalane
The namesake. A featherweight mirror-shine lipid your hair already recognises — moisture without the weight.
ii.
Cold-pressed argan
The Gulf classic, done properly: first-press, unrefined, and actually present in more than homeopathic amounts.
iii.
Rosemary extract
The scalp's favourite herb, steeped not sprayed. Keeps wash day feeling like a treatment, not a chore.
iv.
Silk proteins
Fills and seals the cuticle so light bounces instead of scattering. The 'glass hair' ingredient, minus the silicone.
by Suha
"I made SLEEQ because 'good enough for Gulf hair' kept meaning neither."
Everything here started in a Dubai bathroom with hard water, 90% humidity and a shelf of imported products formulated for a climate none of us live in. SLEEQ is the routine I wished existed: few steps, honest ingredients, and shine you can check your reflection in.
— Suha
Word of mouth
The reviews section they don't have
★★★★★
"Bought the Full Ritual as a skeptic. Three weeks in, my colourist asked what salon I'd been cheating on her with."
★★★★★
"The Golden Hour Oil is the first oil that doesn't make my hair look like I fried something in it. Shine, no grease. Sorcery."
★★★★★
"Glass Act Mask on Sunday, compliments through Thursday. That's the whole review."
★★★★☆
"Halo Heat Shield actually smells like nothing, which after years of perfumed sprays fighting my actual perfume, is worth five stars alone. One off for the pump running out too fast — I use it daily."
★★★★★
"The silk pillowcase feels like sleeping on a compliment. My blow-dry now survives two extra days."
★★★★★
"Delivery was next day, cash on delivery, and the box is too pretty to throw away. The shampoo is even better than the packaging."
1–3 days
Free UAE delivery, always. GCC in 3–5.
COD ✦
Cash on delivery, everywhere in the UAE.
Clean
Silicone-free, sulfate-free, cruelty-free.
30 days
Swap or refund if your hair disagrees.